Increasingly, sports representation is evolving towards a hybrid model, where fighters are treated as movie or television starsand agencies like innovative artists bet on it.
► The agency adds WWE stars to its portfolio
The lawyer Brad Small to increase his sports management, integrating WWE talent and AEW and strengthening their presence in entertainment, as they report from The Hollywood Reporter:
Innovative Artists enters the sports representation business
The entertainment lawyer and sports Brad Smallwho until recently was a partner in Fox Rothschild LLPis one a Innovative Artists Entertainment to lead his foray into the world of professional sport.
Small has a solid career representing actors, athletes and professional fighters in contract negotiations for programs such as WWE Raw y WWE SmackDown. His arrival contributes to the agency high profile clients as Chris Jericho, Drew Mcuntyre, Jack Perryre, their Guuntrora Jr., Goldberg, or Clask (alosi) y Diamond Dallas Page.
“The more than 20 years of Brad's experience negotiating strategic agreements that transform the panorama position it perfectly to lead at the intersection between sports and entertainment,” he said, “he said Scott HarrisCEO and founder of Innovative Artists.
For his part, Small declared:
“I am excited to join the Innovative team at this key time of growth, with the clear objective of joining sport and entertainment, and expanding opportunities for current and future customers.”
Small has also worked on agreements for productions such as Marco Polo, Mob Wives, Project Runway y Screamin addition to representing figures such as Oscar's winning screenwriter Nick Pileggi y Joe Exotic (Tiger King).
Before Fox Rothschild, Small was a partner in Rosenfeld, Meyer & Susman LLP. His hiring comes after innovative artists sealed an alliance with Coral Tree Partnersinvestment fund that recently acquired a minority participation in the agency.
Innovative Artists Gets Into Sports Representation
— The Hollywood Reporter (@THR) July 28, 2025
