The Barca President Joan Laporta He took advantage of his stay on the Asian tour to conduct a series of interviews with international media. One of them was with the American 'CNN' chain and Laporta wanted to value the importance of Asia and the United States markets for the Barca club.
“For us, Asia is crucial. It is very important. It is a market in which we can develop our image, brand and feeling. We have many followers in Asia and we are very proud,” he said Laportaand then highlight that “the market in the United States is also very important” and explained that “in the two markets we have more than 20 partners that have joined us.”
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Laporta He explained that 12 of these partners are in the American market and the other eight are Asians, agreements that have allowed the Barça grow in sponsorship income and also in its social mass of fans.
“We are cooperating with them and are making our club continue Laporta.
Import the Barça style
Another of the issues on which he was asked Joan Laporta It is about the expansion that the club is carrying out with the Barça Academy. The club has 30 academies distributed throughout the world in which it teaches the game model and training of the Barçaan added value that the president hopes that he can help develop football in American territory.
“We are contributing our training methods in the United States with our academy. There are two that are our property and the rest are franchises. Players in the United States are very talented, similar to our genuine way of playing football. I hope this is reflected within a few years to improve football in the United States,” he concluded Laporta.
