For the second consecutive year, the Real Madrid revalidates its position as the most valuable football brand in the world And, for the fourth year, it is also the stronger brand. According to the report Football 50-2025 From the consultant Brand Finance, the white club continues to dominate the planet football regarding the value of the brand, Growing 14% In this aspect to be in a record figure of 1,921 million euros.
The whole of the Spanish capital also has the greatest business value, 6,000 million euros. Regarding the strength of the Real Madrid brand, Brand Finance evaluates this section based on marketing investment or the commercial performance of clubs. Real Madrid is positioned again as the stronger brand After obtaining a score 94.9 out of 100 and the maximum AAA+ ratingan assessment that only reaches Seven Soccer Clubs In the world.
The Brad Finance report has valued the numbers of the Concha Espina club: “The record income obtained during two consecutive seasons and the continuous increase in the value of the brand highlights the strength of the brand Real Madridand demonstrate the fundamental role that a solid and valuable brand plays for hold long -term growth. Real Madrid leads international markets such as Favorite team among fans of all the world ». The consultant wanted to highlight the domain of the Madrid team “despite the discreet season of the club.”
🔝 Real Madrid is for the second consecutive year the most valuable football brand in the world and for the fourth year the strongest brand, according to Brand Finance! #Real
– Real Madrid CF (@realmadrid) August 14, 2025
Real Madrid has been imposed on the ranking of more valuable brands in the world of football to its Eternal rival, FC Barcelona. The Blaugrana Club has Surveyed to Manchester City To place themselves in second position, increasing their value by 11% to 1,700 million euros. The English team, on the other hand, returns to lower a step for the second consecutive year. After overcome Real Madrid In the Brand Finance report of 2023, Manchester City is now in third place.
Real Madrid and Barça are not enough before the Premier
The weight of Real Madrid and Barcelona is not enough for Spanish football to come into brand value to the Premier League. The English competition has a 42% of the total brand value of the world of football, according to Brand Finance. The Premier has SEIS of the ten teams that make up the Top 10. In addition to meringues and culés, PSG (fifth) and Bayern Munich (sixth) accompany Manchester City (third) and Liverpool (Fourth) in the Top 6. The remaining four teams in the top ten 'speak' English: Manchester United, Arsenal, Chelsea y Tottenham.
Pilar Alonso Ulloa, general director of Iberia and South America of Brand Finance, underlined the weight of the two Spanish football giants: «Real Madrid and FC Barcelona They have become global cultural powers that transcend football and They even exceed giants like YouTube and Coca-Cola in terms of brand strength ». A condition that other League teams do not share. The following is the Atlético de Madridcon 540 million of brand value and the TWAYS position in the ranking. The brand value of Spanish football amounts to 21% and is placed as the second league In this aspect, but far from the Premier League.
