“We are delighted to welcome Karol G and a fantastic cast of local talents to the São Paulo party that will honor the sounds of Latin America and will offer those who tune the event worldwide a historical performance on YouTube,” said Tim Tubito, senior director of Global NFL presentation and entertainment in a statement.
The duel between Chargers and Chiefs, corresponding to week 1 of season 2025, will be the second in the story that takes place in Brazil, after the one starred Green Bay Packers and Philadelphia Eagles at the beginning of last season.
When is Karol G presented in the NFL part -time show?
For this match that will take place on September 5the NFL chose Karol G, winner of Grammy in 2024, to be the main figure in its part -time show that will be transmitted for free on the YouTube platform.
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“I am very excited to be part of the first live transmission of the NFL on YouTube. It is a true honor and a moment that I am very proud. I have seen many NFL part -time shows and Having this opportunity to bring my music to this global scenario means a lot for me ”, The Colombian said in the same statement.
Member of the 'Billion-View Club' of YouTube with almost 30 billion views on its channel on this platform, Karol G has established itself as one of the most popular singers globally, something that was determining for the NFL to choose it.
For the NFL, the Association with YouTube has helped strengthen the penetration of the league globally. According to data from the National Football League, last year, the official content of the League had more than 350 million hours of content.
In addition to Karol G, the League reported that the Brazilian star Ana Castela will perform the national anthem of this country, before the start of the game. In addition, Kamasi Washington, composer and saxophonist of American jazz, will interpret the hymn of the North American country.
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Where can you see the NFL part -time show transmission?
The game will be transmitted, for free, through YouTube and the coverage will begin with a program prior to the game at 7:00 pm, an hour before Kickoff. “This transmission is a historical moment in our association with the NFL, where the worlds of American football, music and creators will collide in a powerful way, ”said Angela Courtin, Sports Marketing Vice President the Platform.
