Last Saturday, Alberto Núñez Feijóo celebrated his sixty -third birthday. He chose a place from A Coruña, the Garufa Club concert hall. During his performance, one of the usual bands claimed the presence of the PP leader on stage, something common in his shows. Feijóo sang a festive classic, 'My lemon, my lemon'. The next day, Feijóo shared a video of the moment on his Instagram account with a message: “I like fruit.”
That has been the first time that Feijóo endorsed the informal slogan used by the PP in Madrid to attack the government. “I like the fruit” was the phrase that Isabel Díaz Ayuso invented that she had said when the cameras of Congress hunted her as she scaled an obvious “what son of a bitch” directed to Pedro Sánchez, who in the gallery of speakers of Congress shaved the Madrid president of the alleged fiscal crimes of her partner, Alberto González Amador.
It was November 2023. In these almost two years Feijóo has taken care of Ayuso his words, at least in public. In fact, in December of that same year, only a few months after saying that he had not reached the dome of the PP to insult Sánchez, not to beat him, the Madrid president took advantage of her party's Christmas party to proselytize her “I like fruit.” His boss of rows took the stage and found a fruit basket in his hand.
Ayuso's phrase has become a 'hit' on the Spanish right. T -shirts, caps and sweatshirts have been sold with the undercover insult to Pedro Sánchez. First level leaders of the PP, with a lot of capacity to send, use it regularly. This is the case of the general secretary of the PP of Madrid, Alfonso Serrano, or the Cabinet Director of the Madrid President, Miguel Ángel Rodríguez.
Deputies, senators, councilors, gatherings and anonymous people have assumed the 'leit motiv' of the Madrid turboderech that replaced the 'that vote for you txapote'. But Feijóo hadn't done it. Until now.
24 hours after publishing his video on Instagram, in the team of the PP leader they sweated to try to convince journalists that the “I like the fruit” that Feijóo published had nothing to do with the one utilized by Ayuso. Cuca Gamarra said it was a defense “of the primary sector”, and Ester Muñoz said he was only “making a joke.” “I absolutely disconnected from Ayuso, said a spokesman for the president of the party in conversation with journalists. “The president of the PP is not insulting the president of the Government,” he settled.
Concerts, bulls and podcasts
After a few months in which he rehearsed a change of speech and especially in ways to mark distances with some episodes of Pablo Casado, the following months in the capital have pushed the leader of the PP to move into a media ecosystem other than Galician, and a different political context. According to himself he explained last May, “from the corner you always see different things,” in reference to “Galicia” and “Catalunya.” “When you are in the center of the countryside you see things that surprise you and that from the corner you are not able to glimpse with precision,” he said.
Feijóo's metamorphosis has been accelerated after verifying that his strategy does not just emerge the surveys that continue to shoot Vox. And not only is it appreciated or heard in his speeches. He has also reached other gestures of the opposition leader. A year ago he sat in front of the microphone of an ultra 'podcasts' that promotes macho and conspiracy content from a YouTube channel with almost a million followers.
The program driver became famous after marketing some penis -shaped gofres that baptized as 'pollofre'. The gesture stayed in that. Feijóo was shipwrecked in an intervention aimed at attracting the young vote just a few weeks after the European elections in which Alise Pérez broke up.
A year earlier, Feijóo attended a concert against breast cancer organized by Cadena 100.
He repeated in 2024. The then leader Noelia Núñez joined the group, who would resign from all her positions last July after confessing that had lied in his curriculum. A signing expressly aimed at capturing new voters and communication formats different from the usual ones.
Feijóo also chose Núñez to periodically attend an almost unpublished event in his political career: bulls. Except for a couple of runs in 2010 and 2011, of which there is a documentary trail, the PP leader has only set foot in a bullring to make political rallies, but in recent years it has been seen in Madrid's Plaza de Las Ventas, or this same 2025 with the Andalusian president, Juan Manuel Moreno, in the teacher during the April Fair.
Feijóo has few statements in which he defends the bulls, so many caught the attention that in the recent XXI National Congress of the PP, the leader of the PP greet Miguel Ángel Perera. “The Galicians, bulls, justified it,” he said, and continued: “As I cannot thank everyone who has come with names and surnames, I would like to thank the presence here of a bullfighter. I have seen Perera there at the entrance and I thank you very much that you have come from Extremadura to here.”
In that Congress, Feijóo appealed to the “reformist center” and said that not his intention is to govern without vox, while his gestures are directed to the most extreme electorate before the thrust of the outraged right. The same Feijóo that in Galicia left an extensive hemeroteca of winks to moderate voters, as when he said that he is not married because the marriage considers the most antidemocratic institution there is. They were other times.
