Puerto Rican artist Bad Bunny during a presentation at the Puerto Rico Coliseum in San Juan (Puerto Rico).
Photo: EFE – Eric Rojas
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Bad Bunny will lead the part -time show of the Super Bowl 2026, which will be held on February 8 at the Levi's Stadium in Santa Clara, California.
The NFL confirmed the news with a video in which the Puerto Rican artist appears sitting on a goal on the beach, symbolizing the fusion between American football and Latin culture. “What I feel goes beyond myself … This is for my people, my culture and our history,” said the reggaeton, who also invited the news with a festive tone: “Go and tell your grandmother, that we will be the Halftime Show of the Super Bowl.”
The choice of Bad Bunny was described by the NFL as “exciting and natural”, highlighting its global influence and its ability to connect genres and languages. Jay-Z, strategic partner of the League for the musical show, praised the Puerto Rican and pointed out that what he does for Puerto Rico “is really inspiring.”
For his part, Shakira celebrated on social networks with a “Welcome back to the scenario of the Super Bowl. Here is my Latin people!”, Remembering his own performance in 2020 with Jennifer López, where J Balvin and Bad Bunny himself also participated.
With this announcement, Bad Bunny joins a select list of Latin artists who have stepped on the scenario of the Super Bowl. Among them are Shakira and Jennifer López (2020), Christina Aguilera and Enrique Iglesias (2000), Gloria Estefan twice (1992 and 1999), the musician Taboo as part of Black Eyed Peas (2011), director Gustavo Dudamel (2016), Trumpetist Arturo Sandoval (1995) and Miami Sound Machine (1995). Everyone left their stamp in an event that has historically been dominated by pop figures and Anglo -Saxon rock such as Michael Jackson, Prince, Beyoncé, Madonna, U2 and Rihanna.
Confirmation comes after months of rumors in which names such as Adele and Taylor Swift sounded as favorites to lead the 2026 show.
However, the League opted for an artist who reflects the growth of Latin music in the global market, at a time when Bad Bunny comes from closing a series of 31 concerts in San Juan dedicated to Puerto Rican culture. He caught the attention that he did not include dates in the United States on his world tour “I had to throw more photos”, a decision motivated by fears of migratory raids under the government of Donald Trump.
The expectation is enormous: the last edition with Kendrick Lamar reached a record audience of 127 million viewers, and now all eyes are put on how the reggaeton will take its energy and roots to the most watched stage on the planet.
With its confirmation, the Super Bowl 2026 promises to be a historic appointment for Latin music and a new chapter in the list of artists who have turned halftime into a worldwide show.
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