adobe-express-file-3-1.jpg


He Club World Cupthat is played right now in USAit is a sports revolution, but also economical. This new competition not only multiplies the number of equipment and parties, but also redefines its business model and its income distribution. For the first time, the FIFA And clubs will share the benefits of a tournament that aspires to generate equal parts 2,000 million dollars (about 1.8 billion euros)in an unprecedented bet by the top world football agency.

The great novelty of this Club World Cup It is not only on the pitch, but in the offices. The FIFA He has designed a model in which 50% of the income generated by the competition will go directly to the participating clubs, while the other half will remain in the coffers of the body. This equitable distribution is a radical change with respect to other international tournaments, where the maximum instance traditionally remained with most of the benefits.

The first edition, which already debuted this morning with zero draw between the Al Ahly Egyptian and the Inter Miami of Messihas the participation of 32 teams from the five continents. The total budget of the event amounts to 2,000 million dollars, a figure that multiplies by ten the income of the previous format of the Club World Cup, which barely brought to seven teams and generated around 200 million dollars.

A Club World Cup with a fairer economic model

According to the study of 2PlayBookthe new income distribution will especially benefit from the great European and South American clubs, which can obtain income similar to those generated by the Champions League. The champion of the tournament will pocket about 150 million dollars (136 million euros)a figure only within reach of the best teams in the world. In addition, all participating clubs will receive an entrance check ranging from the 38 million dollars (33 million euros) For European teams and 3.6 million dollars (3.1 million euros) for smaller profiles, such as Auckland City New Zealand.

The awards system also contemplates performance incentives: the champion will receive 40 million dollars (35 million euros)the runner -up 30 million (26 million euros), and the rest of the teams will obtain amounts proportional to its progress in the competition. In total, the FIFA will divide 1,000 million dollars (900 million euros) Among the clubs, a figure that is a before and after in the history of club football.

The key role of Saudi Arabia and the United States

The financial success of the tournament would not be possible without the support of large international sponsors. Saudi Arabiathrough Public Investment Fund (PIF) and the oil company Aramcohas become one of the main economic support of the event, reinforcing its commitment to global football after the acquisition of European clubs and the organization of great sporting events. Other weight sponsors are Visa, Budweiser, Hisense, Lenovo, Coca-cola, Qatar Airways y Bank of Americawhich provide a substantial part of the budget.

USAon the other hand, it is consolidated as the great strategic market for the FIFA. The North American country will be the headquarters of the tournament, which will be played in eleven cities and aspires to attract 3.7 million foreign fans. According to FIFA estimates, the Club World Cup will generate an economic impact of 9.6 billion dollars (8,795 million euros) at GDP United Statesthanks to the massive arrival of tourists and the expense associated with the competition.

Dazn, the great audiovisual partner

In the audiovisual section, the FIFA He has closed a historical agreement with Dazn, which has acquired the global retransmission rights for about 1,000 million dollars (900 million euros). DAZN has sublicted matches to other chains such as Mediaset in Spain and Italy, and TNT Sports, Televisaunivision and Fubo in the United States, thus guaranteeing unprecedented global coverage. The goal is to reach hundreds of millions of viewers worldwide and consolidate the tournament as one of the great sporting events of the international calendar.

Challenges and doubts: Occupation of stadiums and social legacy

Despite the optimism of FIFA And the clubs, the tournament is not exempt from challenges. One of the main questions is the occupation of the stadiums, especially in the least attractive matches. To encourage assistance, the organization has reduced the price of tickets up to 84% in some inaugural meetings, with the aim of filling the stands and creating an environment worthy of a World Cup event.

FIFA has also announced an investment of 11 million dollars (9.9 million euros) in social initiatives and the construction of mini soccer fields in host cities, with the aim of leaving a tangible legacy in the United States. This commitment to social responsibility seeks to counteract criticisms on excessive commercialization of the tournament and the environmental impact of massive displacements of teams and fans.



Leave a Reply

Your email address will not be published. Required fields are marked *