Massimo Benassi (Pordenone, 1991) are Juan Carlos Escotet's strong man in Deportivo, its general director. This Italian graduated in law, focused his postgraduate degree in Bologna in sports law and in 2017 landed in Spain for Study an MBA in sports management at the University of Real Madrid. He sits with a brand to chat of what can be one of the most important movements in national football with the purchase of the Portuguese penalty and with a year where the promotion to First Division will be tried to undertake.
When does Massimo Benassi decide to devote himself to the world of football?
My dream was always to dedicate myself to football from college. And especially in Spanish football. After finishing in Bologna I enrolled at the Real Madrid school. At the end I went to Leganés and then to Ibiza.
And how does Deportivo arrive?
It was the most business. An offer in LinkedinI sent my 'profile'. I started as a business director and always in an incredible work climate and grateful for the confidence that the Escotet family gives me.
¿Linkedin?
It is a very necessary and increasingly common professionalization in the world of football. You have to have knowledge of many aspects … I see normal for sportsmen to be hiring and investments scheduled with strategic plans for football. Processes defined in the different plots of the club and transform the club internally into what can give results.
The balance of the first year is very good: many who had not played in Second; We managed to retain key players; We have invested in lower categories …
Tell me the balance of the first season in professional football …
Very good balance. We had many players who had not played in Second. We managed to retain key players. We have invested in lower categories. And we get the objective of permanence.
From the club he is happy with Fernando Soriano and Ismael Arilla … Is it a key year for them?
There are internal objectives at the beginning of the campaign. The first team, permanence. The manufacture tried ascent and played 'playoffs'. The youthful league champion and the final Four. At the level of objectives they have been perfect. But every year is different and the demand is greater. Our goal is to return to the Dépor to the category it deserves … we have to win games. You have to work with facts and together and we will achieve the goal.
Yeremay forces you to be the objective?
Yeremay has to infect the rest. The illusion with which he has made this decision, natural and say that he wants to be here to ascend is incredible. Together you can achieve all the objectives. They all work in a template but Yeremay will spread the rest sure.
The theme of the day is the purchase of Penafiel …
It is a key operation. Strengthen in the sports theme. Portugal is at the football level of the best in Europe. It has brutal growth with very good players. In 2028, television rights were negotiated in Portugal and is a very attractive issue for all. It is a second team that we can help them grow. The Portuguese quarry is very good and the synergy is clear. Thanks to the Escotet family that help the club. Synergy with FC Penafiel can be historical.
Portuguese quarry is very good and synergy is clear … Synergy with FC Penafiel can be historical
A hobby …
Touching the battery but right now it is impossible … I was a professional swimmer until the age of 20 and I like when I can do that sport … I laugh at the current soccer training I get with the players.
What relationship does the club have with the City Council?
We always act from the aspect and institutional respect. We defend Dépor and also the city. We ask for transparency is the only thing. Cordial relationship. We have no news of the World Cup.
Can the press be joined to a current football team?
I do not say that the press should not criticize … but we must all add. In the surroundings of La Coruña, there is a need for union. The press is essential for that union and that the weather is better. We as a club must explain the project more and better. Of course there is self -criticism.
Finally, a place in A Coruña that recommends and liked it …
The stadium's seafront to the Torre de Hercules … A walk there is magnificent. It is pretty to live and the weather for me is perfect, they tell me that it rains a lot but in the Italy region where I was born, in Poenome it rains much more than in A Coruña.
