Lamine YAMAL It has become much more than a promise of Barçait is already present culé and of the selection Spanish. Before fulfilling his age, the young man from Rocafonda is already a global figure that dazzles both on the pitch, where he has placed as the most expensive footballer of the moment with only 17 years. Lamine Yamalwith the 18 well fulfilled, also triggered in the commercial field with its technical sponsor, Adidasin a race that well remembers that of Leo Messi.
His meteoric sports ascent has caught the attention of large international brands, but it has been Adidaswith which I already had a close relationship, which achieved that Lamine YAMALas soon as he turns 18, signing a millionaire and long -term contract once the secret secret of his dorsal, new '10' Barça. The German multinational not only bets on the player's football talent, but has designed a strategy that remembers which for years it revolved around Leo Messi.
The link between Catalan and Adidas officially begins in February 2024. Lamine Yamal I was linked to Nikea brand with which he had been linked from his time in the lower categories of the Barça, But he did not hesitate to sign with Adidas a multiannual contract, following in the footsteps of one of its fans, Leo Messi. The agreement has an estimated duration of ten years and could report to the player up to 32 million euros throughout the decade.
The contract does not establish annual fixed remuneration. Instead, the structure is designed to grow progressively, depending on the sports performance and the player's media projection. This allows Adidas to adjust their investment as the figure of Lamine It is consolidated internationally.
From the first moment, Adidas has granted to Lamine a preferential status within its sponsorship structure. The strategy reminds that for more than a decade revolved around Leo MessiLegend of Barça And emblem of the German brand still. In this sense, Blaugrana has already been the protagonist of international campaigns, such as the viral advertising action in China that has not yet seen the light but from which various scenes of its filming in the networks were leaked.
But where it has really been seen that Adidas wants to do Lamine YAMAL Your new Leo Messithe next heir to the crown that the Argentine behaved for years, is in his latest advertising campaigns and small gestures. At the beginning of July Messi y Lamine They starred in a campaign of Adidas Together with the football boots 'F50' as protagonists, of the 'Crazyfast' line. Both players fit the same boots.
The impact of Lamine YAMAL in Adidas It hasn't been long to notice. Between February and July 2024, coinciding with its signing for the brand and its outstanding performance in the Eurocup 2024 With the Spanish team, the German company experienced a 15% growth in its market assessment. Although this increase cannot be attributed exclusively to the player, his figure has had a significant weight in the brand's commercial strategy.
Besides, Adidas I would be assessing to anticipate a renewal of the agreement, given the meteoric evolution of the player. This possibility reinforces the company's strategic commitment for the end of the Barça as its new global reference in the medium and long term.
