The Alicante Municipal Tourism Board wants to take advantage of the growing interest of the American market to attract new travelers to the city. during the fair World Travel Market (WTM) of London, municipal representatives have held a first meeting with British Airways, which has detected an increase in citizens of USA that stopover in the British capital to fly from Gatwick to Alicante-Elche Miguel Hernández Airport.
The fair, considered one of the most relevant in the international tourism sector, concludes this Thursday after three days in which Alicante has promoted its offer as a destination for city breaks, gastronomic, sports and conference tourism (MICE).
According to sources from the Board of Trustees, the Alicante delegation has held around fifteen meetings with airlines, tour operators, travel agencies, consultancies and specialized media. From these meetings has emerged the commitment to maintain a new work meeting with British Airways to analyze the behavior of the North American market and study ways to enhance it.
Gastronomy
Furthermore, the presence of Alicante at the fair has been marked by the city's condition as the Spanish Capital of Gastronomy. Alicante chefs Joaquín Baeza Rufete (Michelin star), Pablo Montoro (Repsol sun) and Paco Torreblanca have prepared the menu served at an event organized by Turisme Comunitat Valenciana to attract gastronomic tourism.
Alicante's promotional strategy in the British capital has focused on a large screen located in Leicester Square, where tourist messages are projected every minute under the label “Spain Says” with a touch of humor and images linked to the climate, the beaches and the local gastronomy. The campaign will be active from October 31 to November 7 and is expected to have a reach of 250,000 daily views.
“We come with a very powerful promotional campaign, with a large screen in Leicester Square”
The Councilor for Tourism, Ana Poquetstated: “Alicante's presence at the WTM is very positive, where once again we come with a very powerful promotional campaign, with a large screen in Leicester Square, as the British are ours. main marketbut in which we also take advantage to advance in others such as the American, the Irish and the Polish.”
Regarding the North American market, Poquet added: “We were already detecting a greater presence of american tourism and above all the growing interest of American companies in MICE tourism in the city, so it is a phenomenon that we must analyze and promote.”
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