Juan Valdez is the new River Plate sponsor of Argentina.
Photo: Germán Alberto Bahamón
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Between River Plate and Colombia there is a link that is not explained only in football terms. It is a woven story with goals, with indelible memories, with players who crossed borders to leave their soul on the court and sow a mutual admiration that is still alive in the heart of the fans.
For thousands of Colombians, River is not just an Argentine club: It is a symbol of belonging, a place where our referents grew, shone and became eternal.
Radamel Falcao García found in the Monumental the first great showcase of his career. There he roared for the first time before the world, he became Tigre. They also did Mario Yepes, Juan Pablo Ángel, Teófilo Gutiérrez, Rafael Santos Borré or Jorge Carrascal. Hoy Juan Fernando Quintero, Miguel Ángel Borja and Kevin Castaño They shine in the millionaire team.
Each left a mark, an unforgettable play, an emotional connection that caused River's shield to become familiar to Colombians. Who does not remember Quintero's goal in Madrid During the final of the Copa Libertadores against Boca Junior?
Juan Valdez, the new River Plate sponsor
And now that relationship becomes more literal, more everyday. From this Friday, only Juan Valdez Café will be served at the Monumental Stadium. The announcement was made by Germán Bahamón Jaramillo, general manager of the National Federation of Coffee Growers: “Juan Valdez arrives at the Monumental! We proudly announce that Juan Valdez is now the official River Plate sponsor in Argentina. A firm step in our expansion in this great country, which will close 2025 with nine stores And that in 2026 he promises even more growth, “he said through his networks.
Colombian coffee will not only be available at the stadium, but also In offices, training centers and club restaurants.
“This alliance joins the unmistakable flavor of Colombian coffee with the unparalleled passion of Argentine football. Now, River fans will be able to say: 'Let's go for a coffee … Monumental'”Bagamón added.
The next commitment of the millionaire team will be this Saturday as a visitor to Independentfor the fourth date of the Argentine League. The match is scheduled for 4:30 pm, Colombia. At the moment, River is second in Group B with seven points in three games.
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