The Foundation of the Esports World Cup (EWCF) has announced that Cristiano Ronaldo, Al-Nassr player and the Portuguese national teamEr will be the 2025 World Cup ambassador. This factor could be decisive for the visibility of the tournament.
According to an IPAM study (Portuguese Administration and Marketing Institute), The CR7 brand reached a record value of 850 million euros in 2025. In social networks, the Portuguese player has become the most followed public figure in the world, With more than one billion followers on their platforms.
To all corners of the planet
“The influence of Cristiano Ronaldo, forged through impressive records, transcends the four lines, transcends the business world and reaches all corners of the planet. The described value reflects a global brand that inspires, molds behaviors throughout the world, and has reach and frequency”Explains Ivan Martinho, professor of Marketing Deportivo in La Espm.
Another significant fact contributed by the IPAM study is that CR7 generates an average of 22.3 million news a year worldwidein addition to another 187 million searches on Google annually. It is also mentioned in 4,000 books on Amazon and appears in 63,000 scientific articles.
Cristiano Ronaldo, Ambassador of the World Cup of ESports
Staging
“The appointment of Cristiano Ronaldo as ambassador of the Esports World Cup represents an important milestone for the world scene of ESports. Have one of the most important names in football history Associated with the competition helps break barriers, attract new audiences and further legitimize video games as part of contemporary sports culture. For those who already actively support this community, as we do together with Vivo Keyd Stars, it is a clear sign that the sector is growing, gaining visibility, engagement and conquering the space it deserves, ”says Renan Cavalcanti, Marketing Director of Stebet.
With 658 million followers on InstagramCristiano Ronaldo leads this statistic among soccer players. Bringing the visibility of king sport to e-sports also benefits companies linked to this sport. “Cristiano Ronaldo is the greatest marketing phenomenon In the history of world football. Talent, a lot of training and repetition, an exceptional discipline combined with a strategic unique image positioning, “says Fábio Wolff, director of Wolff Sports and sports marketing specialist.
