Equity, owned by the Tylis-Porter Group, is one of the four Bogota teams that the Betplay League has.
Photo: Mauricio Alvarado Lozada
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Equity is going through one of the deepest transformations in its history. After the arrival of new owners at the beginning of this year, the Bogota team lives a restructuring process that aims to modernize its sports project and redefine their identity.
The club was acquired in January by the Tylis-Porter Group, a conglomerate of investors with a presence in other international football teams such as Wrexham, which competes in the Second Division of England, and Necaxa, in the First Division of Mexico.
Seventh art stars such as Eva Longoria, Ryan Reynolds and Rob Mcelhenney are part of this group. These artists – recognized for their influence on the entertainment world – have joined efforts with Tylis and Porter as investors Minority in the project.
With the arrival of the new owners, Equity took a new course both sports and commercially. According to a document to which he had access The spectatorthe new approach lies in “becoming the first club with digital DNA and community approach in Latin America.”
The most visible faces of that strategy are Albert Tylis and Samuel Porter, majority partners of the investment group, who plan to “position Bogotá as a modern football capital.” In the presidency of the team was Nicolás Maya, who came to give the insurance box an approach of Startup and replaced Carlos Mario Zuluaga – today president of the Dimayor.
“The proposal is to turn the club into a platform to tell stories, mobilize emotions, generate conversation and build community. With this project we want to go beyond sport,” said Mauricio Ucrós, director of Equity Strategies.
On the sports level, the manager is the Venezuelan Salvatore Simeone, who acts as sports director. In his management there was the arrival of Spanish Diego Merino, current coach of the first team. The bet, backed by the shareholders, is to strengthen the female squad and consolidate the minor divisions as the axis of the future.
Another of the novelties that this restructuring will bring is the definition of a new identity for the club. “As part of this evolution, the team will also change its name, as agreed by the previous owners,” says the document known by this means.
So far there are no official indications on what the La Equidad Sports Club will be called in the future, founded in December 1982. In the coming months there will be more details of this restructuring process that the Bogota team is going through.
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