Equity prepares to take the next step by the hand of its new owners

Equity, in the presentation of its new squad for the next semester.

Photo: Mauricio Alvarado Lozada

The equity opened the curtain of a new cycle. This Sunday, when debuting in front of golden Águilas in the ceiling stadium for the first date of the Betplay 2025-II League, the capital team will premiere season.

Under the direction of a new coaching staff and with a renewed leadership, the club assured a millionaire foreign investment that promises to transform its destiny into Colombian football. The arrival of the Tylis-Porter group, made up of personalities such as Ryan Reynolds, Mesut Özil and Eva Longoria, is not just a media anecdote: it is the starting point of an ambitious stage that seeks to turn the Bogota club into a regional reference.

With the departure of Carlos Mario Zuluaga towards the presidency of the DimayorNicolás Maya assumed the driving of the team. In dialogue with The spectatorhis mission made clear: “We want to be protagonists of Colombian football and that is the step forward that has to give equity.” And that step will not be only sports: it implies an institutional reconfiguration, a renewed approach to the minor divisions and a more aggressive strategy in the market, with the sights placed in the formation and export of young talent.

The new project has two visible heads in sports: the Venezuelan Salvatore Simeone, sports director, and the Spanish Diego Merino, coach. Both come from commanding the process of Carabobo FC in Venezuela, a team that has managed to position itself as a showcase of young talents in South America. That experience is what they seek to replicate in Bogotá. The formula, at least on paper, is clear: a mixture between business vision, institutional strengthening and a commitment to training football.

Simeone summarizes it with a concrete premise: “We want to become a club that sells talent.” For him, equity has a competitive advantage that few in Colombia can boast: their own sports headquarters, stable finances and an organized administrative structure. “Many would like to have what has equity. Our growth margin is very large,” he said.

Indeed, equity has been a club that, without great lights, has sustained regularity in the First Division that several traditional teams already wanted. Its financial stability was precisely one of the elements that attracted new investors.

Diego Merino, the new coach, arrives with clear ideas. His mission is not simple: he is in charge of a young staff, with few consolidated references, in an increasingly demanding league. “We want to generate an identity, to recognize our game. Team, to comment on a group of very young talents. Finally, we want to compete. The rest is of no use if we do not win,” he explained. That is, perhaps, the biggest challenge of this new process: finding short -term results while a sustainable project is built over time.

Merino's speech fits with the philosophy that the club has historically had: competitiveness, tactical work and use of emerging talent. But now there is a substantial difference: economic investment will improve training conditions, incorporate high performance methodologies and, eventually, reinforce the workforce with international projection players. Although rimbombantes signings have not been announced, the expectation is that equity becomes a platform for young talents throughout the region. It is a long -term process.

From the institutional, Maya also confirmed that deep structural changes are being evaluated. One of the most commented is the possible name and shield of the club. While there is no decision made, the possibility is on the table. “Now we are concentrated in the new semester. That is still studying, we don't know it yet,” said the president, aware that any symbolic transformation must be accompanied by a consolidated sports project.

The background intention, however, is clear: equity wants to reinvent itself. It is not just about fighting high positions in the table, but about redefining its place within the Colombian football ecosystem. For that, according to Maya, the club plans to strengthen its administrative structure even more. The arrival of Tylis-Porter does not imply a break, but an evolution on a basis that was already solid. That hybrid model – among institutional tradition and global capital – is the one that could position the club as a pioneer in a new type of sports management in Colombia.

Despite the enthusiasm, the great unknown is still on the pitch. The template, although promising, is mostly composed of young players and without too much journey in the First Division. In a tournament in which teams such as Atlético Nacional, America or Millionaires have more experienced and deep payroll, the challenge of competing will be capital. But it is also there that equity can make a difference: if it manages to consolidate a recognizable and competitive style, you can take advantage of the irregularity of its rivals to climb positions.

For now, the ceiling team is ready to start a new era. Foreign investment has turned on the lights on a club that for years worked silently. The Salvatore Simeone and Diego Merino sports project has bases, ambition and an unusual structure in Colombian football. We need to see if on the court all plan translates into results. The truth is that equity ceased to be a secondary actor and begins to claim a place in the center of the stage.

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