The platform It’s a Penalty has officially launched a campaign Multiplatform for the prevention of human traffickingwhich brings together renowned soccer players, leading brands of the tourism and hotel sector and NGOs to raise awareness and promote actions against human trafficking. Scheduled to coincide with the female Eurocup that will be played from July 2 to 27 in Switzerland, the campaign will run from June to August and will reach millions of people in Europe. Its objective is to educate, train and empower the population to recognize and denounce the signs of exploitation.
Seraina Piubel (Swiss), Melvine Malard (France), Jill Roord (Netherlands), Jess Fishlock (Gales), Mary Earps (England), Leila Ouahabi (Spain) and Celin Bizet Fire House (Norway) are the ambassadors of this campaign. “As a footballer, I know that my voice can transcend the four lines of the countryside. Trafficking in people is a cruel sore in our society and must be fought urgently,” Piubel said.
Ambassadors of the IT's a penalty
Trafficking in people consists of exploit a person through force, fraud or coercion for profita violation of human rights that It affects people of all ages, genres, races and nationalities. It is the fastest growing criminal industry and the second largest in the world, and does not show signs of deceleration. According to the ILO, it is estimated that 50 million people are trapped in modern slavery worldwide, with a growing prevalence in Europe. Due to its hidden nature, it is difficult to measure the scope and magnitude of human trafficking, but its impact is generalized and devastating.
The campaign brings together a powerful coalition of organizations committed to taking measures against trafficking in personsincluding: the main partner Booking.com; Accor, Uber, American Airlines and Sysdoc support partners; Friends Level partner, the British embassy in Bern; The prominent partner Border Force, as well as the local associated NGOs Fiz Fachstelle Frauenhandel und Frauenmigration, Platform Traite and the Strada International. “Collaborate with It’s a Penalty It is essential to raise awareness about human trafficking to our accommodation partners, allowing them to quickly recognize the signals and inform the competent authorities to take measures. This collaboration reinforces our commitment to address the risks of modern slavery throughout the value chain of the tourism sector and with all our partners, “he said Femi Thomas, Booking.com Compliance Director.
Campaign activities include a 30 second awareness video with ambassadors of the campaign projected on the flights of British Airways and KLM; Digital signage at airport terminals and in the main transport centers throughout Europe; educational resources and staff training provided to Booking.com and Accor to help identify trafficking in hotels and properties; multilingual posters and digital materials linked to visible QR codes throughout Switzerland that guide the public on how to identify human trafficking; Coordination with local organizations against trafficking throughout the campaign; resources shared with the centers of Border Force throughout Europe and Hanging tags in rearview mirrors Shared with Uber drivers with more information.
Campaign against trafficking in people
“Sport has the power to inspire and generate changes, and through the campaign It’s a Penaltywe take advantage of the Eurocup to make this problem visible and prevent exploitation. We commit ourselves to make a difference and leave a positive legacy in the communities that house the parties in Switzerland and Europe, “he says Sarah de Carvalho, Executive Director of the Project.
It’s a Penalty It seeks to prevent human trafficking, exploitation and abuse using the unifying power of sport to promote local and international educational campaigns during the great sporting events such as the Eurocup that starts in a week, where unique opportunities are offered for unite communities, promote intersectoral collaboration and raise awareness about human traffickingleaving a positive and lasting legacy. With large crowds and greater visibility, the greatest attention generated by these events creates powerful platforms and opportunities for make visible the annual prevalence of human trafficking and promote a systemic change.
