This alliance will allow the Colombian coffee brand to expand in the United States.
Photo: EFE – Caroline Brehman
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Juan Valdez It will be present at the National Football League (NFL), the Major Professional American Football League of the United States.
Recently, Green Coffee Company (The Maor Producer of Coffee of Colombia) announced an alliance with Los Angeles Rams, through which, the iconic Colombian brand, Juan Valdez, becomes official coffee of this team.
“Thanks to this exciting alliance, fans attending the games at the Rams house can enjoy the 100% Colombian premium coffee Juan Valdez – both hot and in Cold Brew version – throughout the entire stadium, since this season,” the brand explained.
For Juan Valdez, this step is strategic to expand its presence in the competitive North American market.
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“The 100% Colombian Premium coffee comes to captivate the Rams fans. This announcement represents an important mile Supermarkets and institutional channels in North America.
The general manager of Juan Valdez for North America, Sebastián Mejía, also pointed out that “being part of a team like Los Angeles Rams is a powerful example of how far Colombian coffee can go when there is passion, purpose and global vision behind. Thanks to our alliance with Green Coffee Company, we can continue to raise the presence of the more than 550,000 coffee families that cultivate, with dedication and pride, a proud product.
Product of this alliance will also launch a special edition of Café Juan Valdez, which will include images of players and an outstanding advertising presence throughout the stadium. In addition, digital content will be developed and shared such as the 'Recreate An-Old Photo' series and various materials in the official channels of the social networks.
“Los Angeles Rams and Juan Valdez share a commitment to excellence and inspiration to communities, which makes this alliance a natural collaboration,” concluded Jennifer Prince, Chief Commercial Office of Los Angeles Rams.
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