LeBron James, a reference not only of the Lakers, but of basketball in general.
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The star of the Lakers, the American LeBron James, lit social networks on Monday with a video entitled “The Second Decision”a direct allusion to his remembered television announcement of 2010 – “The Decision” -, in which he revealed his signing for Miami Heat.
The new message, loaded with drama and mystery, led hundreds of thousands of fans to think that a transcendental decision about his sports future was coming. This Tuesday the expected moment left hundreds of fans disappointed.
For hours, speculation multiplied: would you announce your retirement? A transfer to another team? The end of your career after more than two decades in the NBA? The intrigue grew even more for the clear evocation to one of the most iconic moments of its trajectory.
However, the expected revelation turned out to be something very different. “The Second Decision” He did not announce a change in his sports career, but a new commercial alliance with the Coñac Hennessy brand.
The announcement left many confused followers and with a sense of disappointment to what was nothing else but an advertising maneuver. The publication with Hennessy generated the expected stir, although the comments that expressed their disappointment were also present.
LeBron achieved his goal: attract global attention and convert a sponsorship agreement into a worldwide trend. For now, everything indicates that it will continue with Los Angeles Lakers for the 2025-26 campaign, in which it will share prominence with Luka Dončić.
At 40, James, four times NBA champion, continues to be one of the most influential figures of the basketball elite, both on and off the court. With which it has just begun there are already 23 seasons that you have played in the elite.
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