Logan Paul is one of the best known celebrities in the world today, which has reaped great success in many areas. However, as owner of the Prime energy drink, he now faces another demand.
According to Dextero Logan Paul and Prime Hydration of Ksi face a demand from Nascar Caesar Bacarella's pilot, who states that the brand has infringed the registered trademarks of its supplement company, Alpha Prime.
Prime Hydration, which was launched in 2022, has rapidly gained popularity as a leading brand of leading drinks worldwide. However, on July 30, 2024, Bacarella filed a lawsuit claiming that the use of the name “prime” by Prime Hydration infringes the commercial brands of his company, Alpha Prime.
“This is a civil action for federal registered trademark (direct and inverse confusion) and unfair competition according to the Lanham Law and for violation of Florida's Law of the registered trademarks Alpha Prime de Bacarella.”
The lawsuit accuses Prime Hydration of Federal Registered Trade Mark and Desleal Competition by Virtue of the Lanham Law, as well as a registered trademark infraction by virtue of Florida's law. Bacarella argues that the Prime Hydration brand is confusingly similar to its Alpha Prime and Prime Bites brands, which generates real confusion among consumers.
“As described in greater detail below, the use made by the defendant of Prime and its derivatives falsely suggests an affiliation with Bacarella, they are confusedly similar to the Alpha Prime and Prime Bites brands of Bacarella and, despite the fact that 'Prime' was only in the market for a short time, multiple cases of real confusion have been discovered.
“The result of these confusingly similar products is real and there is the possibility of confusion regarding the origin of the products, harming the reputation and goodwill of the Bacarella brand.”
Bacarella seeks a court order to prevent Prime Hydration from distributing products similar to yours, which can include their moisturizers and energy drinks.
In addition to this demand, Prime also faces legal actions by the United States Olympic and Paralympic Committee and prime He also received a demand of 68 million dollars . In addition to that, Paul could also be seen involved in a demand for cyber harassment against Imane Khelif so it is definitely not a good time to be Logan Paul.
