Movistar Team has launched “We are gregarious”, An exciting campaign that goes beyond cycling. It is a sincere tribute to all those runners and people who rarely cross the goal in the first place, but without which no triumph would be possible. A tribute to those who hold each deed from the shadow, each team, every dream.
Professional cycling, such as life itself, is not built only with leaders. Behind each victory there are a handful of names that do not appear on the podium, but that push with soul and heart for others to get it. This campaign rescues its value, its dignity, its enormous meaning.
“Being the best does not always mean arriving first,” It is heard in the last seconds of the promotional video. “Sometimes it is better that helps their teammates to win. This is a tribute to those who almost never come out in the photo, but they are always there.” Some phrases that summarize the philosophy of an initiative that has touched the fiber of the fan.
Through images of cyclists, delivery and companionship gestures, the campaign connects with that silent and heroic essence that defines the gregarious. Movistar remembers that, without them, there is no team. Without them, there is no history. Because cycling is more than medals and headlines. It is shared effort, loyalty, generosity.
“We are gregarious” not only speaks of sport: he talks about life. Of all those who push from behind, from those who help without expecting anything in return, of those who add from the shadow. A reminder that the value of a person, such as that of a cyclist, is not measured by the times that gains but for the times it makes others win.
