Non -limits officially arrives in Spain. The Italian watches and jewelry firm, founded in 1973 as an expression of sports style and performance, marks a new milestone in its international career approaching the lovers of watchmaking, style and sport of our country, which can already enjoy a wide portfolio of products at selected points of sale.
The brand, which since its inception has been closely linked to the values of authenticity and overcoming, harvested broad worldwide recognition in the 80s and 90s for supporting authentic legends of sport in their personal challenges.
Athletes from various disciplines such as Jorge Lorenzo (motorcycle pilot), Patrick de Gayardon (paratrooper) or Ambrogio Fogar (explorer and adventurer) are some of the athletes who have completed their most ambitious challenges accompanied by sector watches, achieving together important performance records.
In recent years, the Italian firm has initiated a key evolution to expand its brand territory, standing in a new dimension that combines 'Performance & Lifestyle'. Without losing its essence linked to extreme challenge and performance, sector has integrated a more inclusive vision close to the current lifestyle, which unites sport legacy with a contemporary proposal.
Thus, the brand has become the best ally for both those who seek to overcome each day and for those who live with passion, character and attitude inside and out of sport. Today, Non Limits Sector continues to support athletes from diverse disciplines such as football, volleyball, skiing, swimming, apnea, kitesurfs and skateboarding.
In 2010, after consolidating in the watchmaker, the brand opted to expand its product portfolio with the launch of 'Jewels' sector, its men's jewelry line that stands out for its modern and current design.
The perfect union between Italian design and technical quality
In order to respond to its high standards of innovation and performance, the brand has an R&D team responsible for developing, year after, new technologies, functions and mechanisms to create increasingly functional models.
The result of this work is reflected in the evolution of its most iconic collections, which includes traditional watches to the latest generation smartwatches. In this way, the brand is committed to combining italian design crafts with indestructibility, high resistance and technological excellence, including
Advanced benefits such as ceramic inserts, details with superluminova, sapphire and water resistance greater than 10 ATM. Thanks to these functionalities, non -limits sector watches are designed to accompany active people in each challenge, from the extraordinary to everyday life, and in any type of environment: be it the aquatic medium, the air or the high mountain, through the most urban reality.
'Legend', a collection that travels to the origins of the brand
As a tribute to its origins, Non Limits Sector presents in Spain the 'Legend' collection, a line that recovers the most iconic designs of the firm and pays tribute to the athletes that forged their spirit 'non -limits' in the decades of the 80s and 90s. Among the most outstanding pieces is the 'Titanium Special Edition' sector, a reinterpretation of a historical dive clock Team in their exploits underwater.
The collection also includes automatic references with multicapa spheres, technical finishes and a robust aesthetic that connects with the brand's sport legacy. 'Legend' represents the purest essence of sector: watches designed for those who make every day a challenge, with determination, style and without limits.
A brand committed to the environment
Following its narrow link with the natural environment and Outdoor sports, the non -limits sector commitment for environmental protection is also born, through the design and creation of sustainable products.
In 2019, the brand created its first 'Save the Ocean' clock, made from plastics recovered from the ocean; In 2022, the '230 Automatic Recycled' was born, a model with 100% recycled steel box and strap; And, in 2023, the 50th anniversary was held with the launch of 'Sector 230 50th Years', a capsule of watches with recycled steel from discarded materials from the nautical industry. In addition, the brand incorporates other environmental respectful innovations, such as automatic movement watches (without battery) and solar chronographs, fed only with natural or artificial light.
Non -limits sector, which is already present in more than 40 countries and has a strong implementation in Europe, Asia and the Middle East, now arrives in Spain with the purpose of becoming a reference brand in Italian innovation and design in our country. An iconic firm that, without losing its essence, evolves to continue inspiring those who live life without limits
