He Barcelona He prepares for a new battle in the offices that give relief to his financial situation. After having secured last December the renewal of his agreement with Nike Until 2038, with a record contract that guarantees average income of 127 million euros per year, the Barcelona Barca now focuses its efforts on renegotiating the commercial bond with another of its strategic partners: Spotify. However, the financial situation of the Swedish streaming music platform, recently beaten by a strong stock market fall, could complicate the way to a new more lucrative agreement.
Spotify signed in 2022 a historical agreement with the Barcelona to become the main sponsor of the male and female football team. But this current contract expires in less than a year, on June 30, 2026, signature and sponsorship that currently reports about 65 million euros per year, 70 if we contemplate various bonus. To this sum are added five million annually by the 'Naming Rights' of the Camp We between 2022 and 2026, amount that will amount to 20 million annually from 2026 to 2034, when the new Spotify Camp We be completely finished.
The current contract contemplates the possibility that Spotify Unilaterally extended the sponsorship of the shirt until 2030, increasing its contribution to 70 million permanent annual. In addition, the company wants to expand that clause until 2034, with a new rise of 10 million that would carry its annual disbursement to 80 million.
But that is where the wishes of a Barça that always wants and asks for more. From the club they consider that, today, the value of the Barca shirt is well above that amount, encryons, according to Sports Worldin about 120 million euros per season, a figure much higher than the one it has at the moment Spotify with the Barcelona. The great sports improvement and media explosion of Lamine YAMALreinforces the club culé in this regard.
He Barcelona is willing to turn your back on Spotify If necessary, opening to other proposals if they improve the current situation, also as a pressure to the Swedish company, as has already happened with Puma before closing the renewal with Nike.
Barcelona – Spotify: The Fall The Swedish Stock Exchange
But what ignores the Barcelona It is at what time that renegotiation can come, since it coincides with a delicate stage to Spotify. Last Tuesday, his actions collapsed more than 11%, their worst fall since July 2023, after publishing financial results that disappointed the market. The company registered a Net loss of 86 million euros In the last quarter, which contrasts with the 225 million benefits of the previous year. In addition, its forecasts for the third quarter were below the expectations of Wall Street, with estimated revenues of 4.2 billion compared to the 470 scheduled.
Among the factors that set the results of Spotify They highlight the increase in personnel, marketing and professional services costs, as well as social loads of 115 million euros. Advertising income, on the other hand, retreated 1%, to 453 million. However, the platform continues to grow in users: monthly assets increased by 11 % to 696 million, while payment subscribers amounted to 276 million, 12 % more than the previous year.
With this backdrop, the Barcelona He wants to take advantage of his growing global attraction to sit down to renegotiate strongly in a very different scenario than he faced with Spotify In 2022, both personally for the club and economically for the Swedish multinational.
