The Premier League is the most followed football league for the world for a clear reason: they are the best selling its product. The British competition has just announced an agreement that will allow it to be present in thousands of flights and cruises around the world next season, while the Liga of Thebes is unable to get that notoriety which makes the television rights of his rival up exponentially.
IMG, one of the most important sports marketing agencies in the world, He has announced the renewal of his agreement to transmit the Premier League in the airline and cruise markets through Sport 24 during the next three seasons.
The commitment reached between Sport 24 and the Premier is that they can continue live More than 270 games every season in their passenger channels around the world. The pact occurs after the launch of the Sport 24 website, which allows passengers to see in high definition the world's main sporting events in their personal electronic devices, and which debuted aboard the aircraft connected to Qatar Airways Starlink.
It should be noted that Sport 24, owned by IMG and operated under its license, is the first and only live sports channel dedicated exclusively to airlines and cruises worldwide. Can be seen in multiple airlines, including Etihad Airways, Emirates, Turkish Airlines, Qatar Airways, Singapore Airlines, Cathay Pacific, Carnival Group, Royal Caribbean, Celebrity, Norwegian Cruise Line, Fred Olsen and more outstanding companies.
«We are delighted to announce the extension of our lasting association with Sport 24 and we hope to continue our close collaboration, so that Premier League fans can continue supporting their favorite clubs during their trips around the world »said Paul Molnar, media director of the Premier League.
Thebes goes with Renfe
While the Premier League launches this global strategy to capture more fans and public, The reality for Javier Tebas and his league is very different. The Chief of the Patronal de Club has as a great partner to broadcast his matches to Renfewho since last season has The TV Liga Bar In its Playrenfe application, so you can see First, Second and Champions League meetings.
Internationalization has been one of the flags of the expansion of the Premier League as the best league in the world thanks to this type of agreements that the Spanish league is far from replicating. Before Thebes could sell the benefits of his competition with the Messi, Christian or NeymaA, but the popularity of its international league seems to diminish due to lack of agreements and also due to lack of ability of clubs to sign large stars. In view are the figures of the signing market.
