Alphatauri and the Atlético They have signed an agreement by which the premium fashion firm of Red Bull It becomes a new sponsor of the rojiblanco club.
As announced by the Metropolitan On its website “the Alliance is a natural evolution of the relationship that the club maintains with the Austrian company – one of the most influential groups of sports and contemporary lifestyle – and seeks to merge sports, innovation and style.”
By virtue of this agreement, Alphatauri will wear the first teams male and female and the rojiblanco subsidiary that militates in First RFEF.
Red Bull became a new sponsor of Atlético until June 2027and this collaboration reinforces the link between both parties, which is now also reflected through design, textile technology and aesthetic identity.
As a brand, we do not pursue trends. We design for longevity, clarity and function. Atlético de Madrid represents these same ideals in sport. Together we are establishing a new standard
Karl-Heinz LauterbachCEO of Alphatauri, valued the agreement. “As a brand, we do not pursue trends. We design for longevity, clarity and function. Atlético de Madrid represents these same ideals in sport. Together we are establishing a new standard.”
For its part, Óscar MayGeneral Director of Income and Operations of Atlético de Madrid, said that “we are very happy to strengthen our link with Red Bull and explore new roads with them, this time through their fashion brand, Alphatauri, which will dress our first teams and the male subsidiary. It is the demonstration that, when a partner shares your same spirit and ambition, the barriers disappear and multiply the forms of collaboration.”
