A new project is born at the communicative level at FC Barcelona. During this week the Barca club has communicated internally to all its employees born 'Barça Media 360', which will group all the platforms and channels that the club has to communicate with the partners and fans.
It is a content hub designed to enhance and climb the value of the Barça contents ecosystem, explore new commercial exploitation routes and develop innovative and competitive proposals, with a multiformat and multiplatform strategy, designed to connect with all the audiences globally.
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This has been the statement that the club has sent its workers:
“With the strategic vision of transforming FC Barcelona into a reference of the sports industry and a multiformat, multiplatform and multigenerational entertainment brand, we take a step further and bet on the unique management of all the club's own channels that allow us 24/7 “.
“From the Barça Identity area, this strategy will be led, with the direct management of the current team and adding the Barça One project under the direction of Paloma Mikadze, director of the area and at the head of the Barça Mèdia 360 project.”
Mikadze's role must be key to shape this new model, which seeks to position Barça not only as a club, but as a global reference in content and entertainment.
Previously the club platforms were supervised by different departments. Fruit of this new project all multiplatform channels that serve the club to be in contact with their fans and partners, such as social networks, the web and Barça One, will fall on the command of Paloma's pamobilewho was in charge of Barça Identity.
Changes in the communication of the first team
Jordi Nomdeuprevious lounge soccer press, will become the first team and will have direct contact with Gabriel Martínezalso new soccer communication director. Sergi Nogueras y XAVI GUARTE They will pass to other club departments.
