In no other country the concept has been perfected so much VIP (Very Important Person) as in the United States. Here, the stadiums Not only are they built to house matchesbut to offer memorable experiences, almost becoming the party in question in a mere excuse. A backdrop to live an experience that goes far beyond the scoreboard. It is not that sport does not matter, of course it excites, but It is not the only thing to look for. A business model to which Real Madrid and Barcelona They aspire to transport the American dream to their stadiums.
In the United States, VIP is not an occasional luxury. It is an aspirational standard. It is part of how the show is understood. It's not just a better seat: It is a private living room with exclusive design, gourmet gastronomy, personalized attention, direct access, state -of -the -art technology and An atmosphere where everything is designed to make you feel important, comfortable … and deeply connected to what happens in the field. Here the spectator is not a witness, it is part of the show. Everything revolves around him. He is taken care of, he is surprised, he is consent because he knows that From there the money comes out to square everything after. And because here the show is lived differently … or that we have been able to check after an exclusive invitation for the Hard Rock Stadium during inter Miami – Palmeiras.
An entertainment service … and a boiling contacts
You have to start from the basis that the VIP culture is totally different. If in Europe you go to the stadium to see the game, in the United States, Many times he goes to the stadium to be. To be part. To show yourself. To connect with the rest .. and that they see you. Knowing that being there says some of you. Not for ostentation, but because it represents your way of enjoying. Participate in a carefully designed social show, where sport is just a part, sometimes secondary, of a much broader experience. This is where the Secret of the 'empty holes' in the VIP boxes or the delay to see a stadium full … when the 'Sold out' poster is hung.
“Didn't they say that everything was sold?”listened to the press tribune during Real Madrid's debut in Miami. That's how it was, but until the 10th minute the stadium was not filled. And here they go at another speed. A scene that surprises much more in the VIP areas of the stadium, which are accounts, because there are times when they look full … and others empty. The explanation is simple, but complicated to understand if the same idea of the Bernabéu (to give an example) during a Champions match of Madrid.
A premium (individual) entry goes from $ 500 to $ 35,000 (complete box) and give access to the most exclusive areas of the stadium. Private suites, premium seats, personalized attention, top -level gastronomy … All designed so that each spectator lives the show as if it were the only one in the world. Open two hours before the game and with the possibility of continuing an hour after the final whistle. More than five hours of experience, or what is the same, five hours to eat and drink everything you want. And here nobody forgives anything.
And if you distract yourself in a conversation, in a smile, in a glass of wine … nothing happens. Because the important thing is not just the game. It is the moment you are creating. And it is one of the most exclusive spaces of the stadium (The 72 Club) reality is very different (A room full of FIFA invitations, agents, family members, former sportsmen, etc …), where what happened inside it seemed more important than the outside. It was the 5th minute of the party and the room was practically full. However, worse after the break. With the lucky ones abandoning their seats in 40 'to be able to enjoy more during the break. There are so many comforts, that even in the 65th minute the room continued to have a fuss. At that time, Luis Suárez arrived … and people celebrated it as if nothing had happened. “Some come to the VIP and do not leave here throughout the game”They tell brand. An image that clashes, but that is analyzed more calmly can be understood. Sports that triumph in the United States (Basketball, baseball, American football …) They are loaded with interruptions and dead times that invite the fan to disconnect. Here they come to have fun and their way of socializing is this, where the result and the party form a small part of a set that covers much more.
A model that Madrid and Barça wants to copy
It is his obsession with the detail and excellence in the experience of the fan that makes them make a differencea vision that the two greats of Spanish football want to capture in their stadiums. He Bernabéuwhich has already expanded the VIP offer and the presence of different formats, Look desperately gaps that allows them to open more boxes.
The future house culé wants to follow the example to become the third fief with more VIP income, a ranking that dominates the A&T Stadiumthat with capacity for 80,000 spectators, manages to generate 138 million euros in concepts of luxury places During the matches that play at home the Dallas Cowboys and the events they do during the year. Another example is the SoFi Stadiumwith capacity for more than 73,000 people, it is the second stadium with more VIP income in the world. If 17,124 high -end places are filled, they generate income of 117.2 million euros.
