Michael Jordan, with the Air Jordan, the shoes that changed the history of the sports industry.
Photo: Nike, via x
The story began in 1980. At that time, Reebok dominated the sportswear market in the United States and was one of the most powerful industry companies in the world. With models such as Freestyle – first shoe designed for women – and the Pump, which introduced inflatable technology in footwear, the American brand, but of British origin, marked the rhythm of an expanding sector. However, in 1984 Michael Jordan arrived, the great icon with which Nike forever changed the rules of the game. The billionaire …
