If you thought that in the world of sportswear everything was distributed among giants such as Oysho or Adidas, it will surprise you to know that a much younger and younger brand is gaining ground by leaps and bounds. Is called Born Living Yoga And, although his name already gives clues where the thing is going, the truth is that their garments have crossed the yoga classes to sneak into training of all kinds … and even in day -to -day looks.
The firm was born in Spain and from the beginning it made it clear that it did not want to be one more. Your collections are designed to women looking for beautiful sportswear, functional And, above all, comfortable. There are no fabrics that squeeze more or annoying seams: they use their own materials such as Skin Move, Fit Tech, Shape Tech or Fly Tech, which adapt to the body, dry quickly and allow you to move without feeling that you carry an armor on top. And they also perspire well, that is almost as important as design.
Aesthetic, Born Living Yoga has managed to find the right point between the minimalist and the current. Most of their garments have soft colors, Earth tones or blacks easy to combine, although there are also more daring options with fluoride touches or discreet prints. One of its strengths are the sets: Top and legging, with cuts that stylize and with an adjustment that does not move no matter how much you jump, run or make an entire vinyasa class.
He boom de Born Living Yoga
But it is not only a matter of style or comfort, but also of philosophy. Born Living Yoga is strongly committed to sustainability and uses materials that require less water consumption in its production and It undertakes to reduce the environmental impact Without sacrificing benefits. This is not only a detail for the web, but something that is part of the brand's identity and that many customers value when choosing where to spend their money.
Another advantage is that you do not need to live in a big city to get its garments. In addition to its official online store, Born Living Yoga is present in several distributors. And as extra, it is quite common to find important discounts (from 30 % to 50 %) in selected collections, which makes you try the brand much easier For those who do not want to spend too much on their first set.
The success of Born Living Yoga is better understood when the tests, since it is not a brand that needs to fill out with instagram with aggressive campaigns or influencers everywhere. His strength is that what they sell complies with what he promises. You put a legging and do not get off, the top holds without bothering And the shirts do not lose shape to the first washing. In a market where the name weighs more than quality, that is a breath of fresh air.
Quietly, Born Living Yoga has made a hole among the big of the sector thanks to a very good mixing measure of design, comfort and environmental commitment. Adidas may continue to set a trend and Oysho filling shop windows, but this Spanish brand is winning its space thanks to mouth to mouth and the loyalty of those who, once they try a garment, repeat. So, if you are looking for sportswear that accompanies you both in the gym and in your day to day, you already have a new brand to point ..
