In Madrid, a store that is breaking molds has just opened its doors. This is the Flagship Store of Padel Ouron María de Molina Street, which not only presumes to be the world's largest paddle shop with its more than 500 m² full of shovels, shoes and accessories, but now adds an ingredient that makes it unique: virtual reality. Yes, not only are you going to look and touch the material, but you can also play a game without leaving the store.
The idea is as simple as brilliant. Since August, any customer who is spend more than 100 euros You can access the interactive paddle game in virtual reality. You put the glasses, take the shovel and enter a digital track where several simulated games await you. You are adding points, rounds and, if you are one of the best of the month, you take an exclusive award. There is even an online ranking to follow your position in real time.
The success of our paddle
Padel our is clear. It is not just about selling, but about creating experiences that hook. “The retail trade of the future is not only to sell products, it is to create experiences that connect with people,” they say from the company. And the bet does not remain in words, because the store has open areas to try material, a test zone To hit some balls and regular events with professional players and influencers of the paddle who pass by to give advice and sign autographs.
Technology is the main protagonist. Thanks to virtual reality, you can feel how a shovel responds in full game, try different models and notice the difference in power, control and comfort … All without reserving track or waiting. The simulation is so realistic that more than one forgets that it is in the middle of a store and not in a paddle club. The concept fits as a glove with the moment the paddle for paddle in Spain. Sport does not stop winning fans and Madrid is one of its epicenters, with clubs, clues and tournaments everywhere. In that context, opening a store that combines physical contact with the product and adrenaline of immersive technology is a round movement.
With this opening, Madrid adds a new meeting point for the paddle community. A place to try, learn, compete and, above all, have a good time. Because if something demonstrates this store is that the future of sport and retail is to make the customer not only take a product home, but also a story to tell.
In recent years, paddle tennis has gone from being a minority sport to become an authentic national fever. Only in 2024 almost almost 4,500 clubs And more than 17,000 clueswhich represents 5% more than the previous year. Federative licenses also go up: 109,000 players They already have their file, 8% more than in 2023. And if we talk about usual practitioners, the figure impresses even more: more than 6 million people —Ive 13 % of the population – they take the shovel from time to time. These numbers make it clear that the paddle is no longer only for the most fans, but has conquered families, youth and veterans alike.
