Leila Pereira is the only woman who presides over a 32 -year -old club who started the World Cup. Keep standing. She and Palmeiras, who claim to be the best man -managed club in Brazil. HAbló for brand, reviewing his management at the head of the club and how much and good his team is doing at the Club World Cup. Journalist and lawyer, for family issues he went into the business world, to enter the Palmeiras in 2017 as a counselor (Before he did it as a sponsor) with the greatest support of history. Four years later she was already president, to be re -elected last November and the truth is that since her control, Palmeiras has returned to the top in sports and economic. “There are many irresponsible leaders who, in search of ephemeral joys, spend as if there were no tomorrow,” he says as a presentation.
Ask. What do you feel when you see Palmeiras in the quarterfinals?
Answer. I feel an immense pride of presiding over one of the eight biggest clubs on the planet. The presence of Palmeiras in the quarterfinals of a competition as important as the Club World Cup demonstrates the excellence of the work done by our players, our coaching staff, our staff and our managen. The success of Palmeiras in the World Cup is the confirmation that, with professionalism, financial balance and transparency, a football club can reach increasingly high flights. We are not in the quarterfinals by chance.
The success of Palmeiras in the World Cup is the confirmation that, with professionalism, financial balance and transparency, a football club can reach increasingly high flights
Endrick, a 17 -year -old striker who has signed Real Madrid, scored a goal to confirm the Palmeiras as champion of the Brazilian championship.
Q. What does Palmeiras have that does not have any other Brazilian club?
R. Brazilian football has evolved considerably in recent years, but unfortunately, still There are many irresponsible leaders who, looking for ephemeral joys, spend as if there were no tomorrow, leaving unpayable debts to their successors and putting the future of the clubs themselves.
Palmeiras is not in rooms by chance; I feel an immense pride of directing one of the eight greatest clubs on the planet
In the Palmeiras, that does not happen. We have professional management. We have stability. We have responsibility. We think big, but we do not renounce either to financial balance or our ethical values, which are unnegociable. Football is an exciting sport because it tests our emotions at all times. However, Who directs a great club has to always act right.
There are many irresponsible leaders who, looking for ephemeral joys, spend as if there were no tomorrow
Q. What has changed in Palmeiras in recent years?
R. The Palmeiras is the most winning club in the history of Brazilian football, but went through very difficult times at the beginning of this century. To be protagonists again, a deep change of mentality was necessary. We leave amateurism behind and invest in the professionalization of the club in all its areas. I began to contribute with Palmeiras in 2015, as a sponsor. At that time, my companies (Crefisa and Fam) signed with El Palmeiras the largest commercial alliance in the history of South American football. Football requires investment, there is no other way.
Leila Pereira President Del Palmeiras Dialoga Con Abel Ferreira
Then I understood that I could contribute even more actively participating in the political life of the club. I managed to be elected counselor – with a record of votes – and then I was chosen by my political group as a presidency candidate. I ended up being elected and, at the end of last year, re -elected. In just over three years at the head of Palmeiras, we already conquered seven titleswhich is a source of pride not only for me and for Palmeiras fans, but also For many women who feel represented by the success of a club administered by a woman
Many women who feel represented by the success of a club managed by a woman
Q. How is your relationship with coach Abel Ferreira?
R. It is a relationship based on trust. I have no doubt that Abel He is the most important coach in the history of Palmeiras “He won ten titles in less than five years.” He is a winning professional, dedicated and totally committed to the values of Palmeiras. Everyone knows about my desire to stay in the club, at least, until the end of my second term, in 2027. We are working to achieve it.
P. Endrick, Estêvão, Vitor Reis, Gabriel Jesús … How does Palmeiras get to form so many good players?
R. The base of Palmeiras is one of the biggest proud of our management. We do not see it only as a seedbed of talents, but as a transformation project. Each child who enters the Football II Academy carries a dream, and we have the obligation to offer all the conditions for that dream to come true. We do not form only great players; We also form citizens prepared for the challenges they will face inside and outside the countryside throughout their careers. CWe ontest with infrastructure and professionals of excellence that provide everything you need during the training process, In addition to a coaching staff that helps them develop their potential once they reach the professional squad.
We do not form only great players; We also form citizens
Q. Why is Palmeiras an economically sanitized club?
R. Because we are financially responsible. It is simple: Palmeiras does not spend more than it can spend. We honor our commitments and always act rationality; We do not get carried away by external pressures. It is also important to note that our income has grown exponentially. Last year, Palmeiras had the best financial result in its historywith more than 1.2 billion reais in revenues and almost 200 million surpluses, demonstrating the level of professionalism achieved by the club.
Last year, Palmeiras had the best financial result in its history, with more than 1.2 billion reais in revenues and almost 200 million surpluses
Q. It is not common for a Brazilian team to be so long on the top, right?
R. It is something quite rare, but Palmeiras has shown that it is possible to stay competitive and protagonist thanks to a serious management and committed to the constant growth of the institution. We know that not even the richest clubs in the world manage to win titles every year, but we work so that Palmeiras enters all competitions as one of the candidates for trophy. The history of Palmeiras demands that we always be protagonists. I have the happiness of commanding the club at the most victorious moment in its history.
Q. What did the sale of Endrick, the most expensive in the history of Brazilian football?
A. Endrick's sale to Real Madrid was an important milestone not only for Palmeiras, but also for Brazilian football. We are talking about one of the biggest negotiations ever conducted by a country club. We would have liked Endrick to stay with us longer, but, within the global economic context, we knew that would not be possible. In that sense, It corresponded to me, as president of Palmeiras, together with the football department, Build the best possible transfer.
Endrick? We are talking about one of the biggest negotiations ever conducted by a country club
The Endrick goes far beyond numbers. It represents the success of a management model that believes in the base and that has the courage to use it in the first team. Endrick is one of the symbols of that work. He arrived at Palmeiras with 10 years, was champion in all youth categories and stood out in the professional team before being transferred.
The Palmeiras coach, Abel Ferreira, attends to brand and talks about his success in the Brazilian team, about Endrick and about the future.
Q. What is the true site of Palmeiras?
R. Thanks to the credibility that Palmeiras has won in the market, Today we negotiate with the main clubs in Europe, such as Real Madrid, Manchester City, Chelsea … At the beginning of this year, we sold Vitor Reis to Barcelona, in what was the most valuable hiring in the history of Brazilian football.
Q. Who would you sign for El Palmeiras?
R. We are always attentive to the market and looking for players who can further qualify our workforce, but we are very satisfied with the players we have available. We have a group formed by great players and great professionals.
Q. What does the arrival of Ancelotti represent to the Brazilian team?
R. He is a professional who does not need a presentation. It is, after all, one of the most successful coaches in the history of world football. I hope you can get the best out of our players and make a large World Cup in 2026.
