The arrival of Heung-my son a Los Angeles He has completely broken schemes, both in sport in general and in football in particular. Its signing, the most expensive (22 million euros) of the history of the MLSfollow the traditional pattern of American clubs. Renowned player, with pull and whose best years of performance have passed in Europa.
They are a global brand, the most recognized ambassador to his country, South Koreaand a rival for Messi. Both sportsly and media. Its impact has been immediate and overwhelming. Since its arrival at the MLS, a little more than a week ago, the Son shirt is the best selling of the US championship.
Not only of socceras they call football from the other side of the Atlanticbut in any sport. And not only in the United States, but throughout the planet. «In this second week we not only talked about the best -selling shirt in the MLS, but In any sport in the world at the moment. Right now it is sold more than Messi's », he explains John ThorringtonGeneral Manager of Los Angeles A Talksport.
More than Messi, Ronaldo, LeBron James, Stephen Curry… No one sells more t -shirts at this time. “If we take into account since he signed with Los Angeles until now, he has sold more t -shirts than any other athlete in the world,” said Thorrington. In addition to merchandising, the impact of Son has also been noticed at the Angelino club box office.
Tickets for a Los Angeles party have increased His price since the Korean landed at the club. The next game against San Diego is worth. Tickets have gone from rangeing the $ 300 to exceed $ 1,000e at approximately 1,500. “His signing has two faces, but we really get trophies,” Thorrington said.
