We have today premiered the first wave of our original content series on The Arsenal, our new digital home for Gooners everywhere.
The exclusive programming marks a new era of supporter entertainment, championing the players, legends and supporters who define life at the club.
The new platform brings together our most distinctive stories and personalities in one place, with weekly content drops that celebrate the culture and identity of the club, and bring supporters closer to the club they love, than ever before.
A film has been released to celebrate the launch of The Arsenal, featuring players past and present with Mikel Arteta in The Arsenal Corner Shop with Arsenal supporters Aaron Pierre, Mahalia and Asa Butterfield, bringing a corner of Arsenal to you, wherever you are.
The first episodes from three exclusive series – The Link Up, The Big Match and Modern Leader – have premiered today with more series to come, providing supporters with an unprecedented view into life at the club.
The Link Up sees Bukayo Saka connect with leading figures from sport, music and culture, revealing a fresh side to Arsenal’s number 7 as he explores creativity, leadership and life beyond football. Episode One sees Bukayo head to the iconic Abbey Road Studios to link up with Grammy award-winning singer, songwriter and producer Tems, where they discuss the harmonies between expressing yourself in the studio and on the football pitch.
Meanwhile, The Big Match is a feel-good dating series for Arsenal supporters, where the club plays matchmaker and couples meet for the first time on an unforgettable matchday date, capturing the warmth, humour and connection that unite supporters everywhere.
Finally, Modern Leader is a feature exploring performance and leadership through the lens of Martin Ødegaard’s captaincy, offering a closer look at his mindset, professionalism and influence on the team and throughout the club.
The Arsenal also includes a special app-exclusive episode of Only in the Land featuring never-seen-before footage from the Champions League final. The four-part documentary series launched last month and showcases the resilience, intensity and elite performance culture behind Arsenal Women’s Champions League success.
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Watch a special supercut of our UWCL final success
Designed to connect with supporters in all corners of the world, The Arsenal reflects the many ways people experience and express their love for the club. Whether engaging with heritage stories, tactical insights or player-led stories, supporters will experience a personally-curated feed based on what matters most to them.
The Arsenal also offers breaking news, matchday insights, exclusive content and interviews, retail drops and ticketing services, with many more experiences available to supporters, making every club moment easier to follow.
Available now, The Arsenal is free to download worldwide on iOS/Android.
The new platform was developed in collaboration with NTT DATA, Arsenal’s Official Digital Transformation Partner, and has been released following research and consultation with supporters around the world.
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Introducing The Arsenal – our new club app
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